How To Charge What You’re Worth (and Get It)
Undercharging is costing you more than just money.
Join our expert panel for business owners who want to price confidently, raise their rates, and keep their best clients.
Get real life strategies, pricing frameworks, and messaging scripts you can use immediately.
Still guessing what to charge?
You’re not alone.
Most small business owners and self-employed professionals aren’t charging what they’re worth, not because they’re not good enough, but because they’ve never been taught how.
- Fear of rejection.
- Awkward conversations.
- Worrying you’ll lose clients.
- Feeling like an imposter.
In this 90 minute session, you’ll learn:
✅ Why your pricing problem isn’t about money – and what it is about
✅ How to raise your prices without scaring off great clients
✅ 3 real world pricing frameworks (including value based pricing)
✅ What to say when someone says “that’s too expensive”
✅ How to create a price rise email that gets yeses
✅ Real stories from business owners who’ve doubled their rates – and kept their sanity
Who this is for:
This panel is ideal if you’re a…
- You’re done working for less than you’re worth
- You’ve got the skill, now you want the income to match
- You dread the moment a client asks, “How much do you charge?”
- You’ve raised your prices… in your head, but not out loud
- You want to stop feeling guilty, awkward or apologetic about money
You’ve got the skills.
Now it’s time to get paid properly for them.
Meet Your Expert Panel
👨🚒 Harold Floyd
Founder of Elite Force Safety, Harold brings 20+ years of leadership from the British Army – including live incident command and compliance training. His business now delivers accredited health & safety training across high risk industries, and he’s helped over 1,200 professionals upskill with confidence. Harold’s insight into pricing specialist services is rooted in the reality of risk, responsibility, and long term client value. If your work carries weight, so should your price.
👩💼 Kat Wellum-Kent
Kat is the founder of Fractional Finance, a CFO for hire consultancy that supports ambitious start ups and scale ups. With 15+ years in financial leadership roles, Kat helps business owners untangle their numbers, build proper financial systems, and price their services with strategy. Her clients regularly improve profit margins by 20–30%, simply by moving from guesswork to grounded, data-led pricing. Her approach is refreshingly jargon free, ideal for founders who want clarity without spreadsheets that hurt.
✈️ Helen Webb
Helen is the founder of Helen Webb Aviation and a Chartered Marketer (FCIM) with over 20 years in high-performance marketing roles. She was Head of Marketing for the Royal International Air Tattoo, the world’s largest military airshow, where she delivered a 2700% ROI on ad spend and increased paid attendance by 46%. Today, she helps aviation and aerospace businesses grow with clarity – from pricing and value comms to campaign strategy and positioning. If you want to price with authority, Helen’s your strategist.
🧠 Adam Pickford
Co founder of Highlight People, Adam works with founders and leadership teams to build high performing, values driven organisations. With a background in people strategy, learning and development, and organisational change, he supports businesses from scale-ups to corporates in unlocking team performance. His work has helped clients reduce staff churn by up to 35%, and shift from founder led chaos to scalable confidence. When it comes to pricing, your mindset, team, and message all matter. Adam will help you align all three.
Each panellist will share hard won lessons, stories from the front lines, and practical tools you can implement straight away.
Bonuses (included with your ticket)
🎁 Pricing Power Pack
Includes:
- A plug and play price rise email template
- Client objection scripts
- Confidence prompts to shift your mindset fast
