By 2034, we’ll have 101 Mastermind groups serving 909 clients, generating £2.454 million in revenue with a 40% profit margin. 

Even more exciting?  

Our business will run seamlessly without Sarah or me in the driver’s seat. Believe me, as you’d expect from a business coach, this is a clear, measurable goal that has been guiding every decision we make for the last 2 years.

The power of knowing where you’re going is incredible. When you’re crystal clear on your destination, it acts like a North Star. The choices you make daily—no matter how small—start aligning with that vision. Sarah and I make a conscious decision every day to reinvest (and sacrifice short-term money) for the long-term, sustained growth of the business. 

Creating a 10-year view of the business is really easy, but having one in place is so powerful. With a 10-year view in place, you’re no longer just “winging it”; you take deliberate steps that push you closer to your future. 

Jim Rohn nailed it when he said, “If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.”

So how do you set a game-changing 10-year goal? Start by asking yourself four simple yet profound questions:

1. What profit (£) do you want to achieve?
   Let’s start with the big one—your bottom line. For us, it’s £981,600 per year (that’s 40% of £2.454 million). It’s not about chasing numbers for the sake of it; it’s about knowing what you need to do, to build a sustainable, thriving business, that lets you enjoy your life.
2. What profit margin will you aim for?
   Profitability is the heartbeat of any business. And whilst we’re far from it currently (for the reasons I’ve already identified) In 10 years, ours will be set at 40%. It will give us enormous freedom to reinvest, support our incredible team, grow, and create a business that runs smoothly without constant hand-holding.
3. What turnover will you need?
   Turnover is often the headline figure people get stuck on, but it’s meaningless without profitability. In our case, £2.454 million is achievable and realistic when broken down into manageable steps over the next decade.
4. How many clients will you need to serve?
   Here’s where the magic happens—knowing the average price that people will pay for your service or product helps you establish the number of people you need to serve to hit your goals. For us, 909 clients split across 101 Mastermind groups feels ambitious but completely doable. Especially when we consider that there are more than 4 million small business owners in the UK.

Napoleon Hill once said, “A goal is a dream with a deadline.” The magic isn’t in the numbers themselves; it’s in what they represent—a blueprint for your decisions today, this week, and this year. 

Setting your sights on 2034 doesn’t mean you’ve got to have it all figured out now; it just gives you a target to aim for and a way to measure progress. So, take a moment to think about where you want to be in 10 years. The clarity will help you make the choices that get you there – one step at a time.

By anchoring your business vision in these four questions, you’re designing your future, not leaving it to chance.

So, what’s your 2034? Decide now, and let that clarity power everything you do.

Set Your Sights on 2034: How to Create a 10-Year Goal for Your Business

By 2034, we’ll have 101 Mastermind groups serving 909 clients, generating £2.454 million in revenue with a 40% profit margin. Even more exciting? Our business will run seamlessly without Sarah or me in the driver’s seat.

You might think, “How do they know” or that it’s some dreamy “what if”; But believe me, having this view on where we’re going is a clear, measurable goal that’s guided every decision we’ve made for the past two years.

Knowing where you’re headed is powerful. When you’ve got a clear destination, even the small, day-to-day choices start aligning with that vision. Sarah and I make conscious decisions every day—reinvesting profits, and sacrificing short-term gains—all for long-term growth.

Setting a 10-year goal is straightforward, and it’s impact is transformational. You stop winging it and start making deliberate steps toward the future you’ve designed. As Jim Rohn said, “If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.”

So, how do you set a game-changing 10-year goal? Start by asking yourself four simple questions:

1. What profit (£) do you want to achieve?
   For us, it’s almost £1 million per year (40% of £2.454 million). It’s not just about chasing numbers; it’s about building a sustainable business that lets us enjoy life.
2. What profit margin will you aim for?
   Profitability is the heartbeat of any business. Right now, we’re reinvesting heavily, but by 2034, we’re aiming for 40%. That margin will give us the freedom to grow, reinvest, and create a business that works without us constantly steering the ship.
3. What turnover will you need?
   Turnover isn’t everything, but it sets the scale of your ambition. For us, £2.454 million feels ambitious yet achievable when broken into manageable steps.
4. How many clients will you need to serve?
   Knowing your average price per client makes this easy. For us, 909 clients across 101 Mastermind groups feels totally doable, especially with over 4 million small business owners in the UK.

As Napoleon Hill said, “A goal is a dream with a deadline.” The numbers aren’t the magic themselves; they’re a blueprint for your choices today, this week, and this year.

So, what’s your 2034? Decide now. Answer those four questions today and let your vision guide everything you do. Your future self will thank you.