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Danielle’s Mastermind9 Story
Danielle was struggling to find her ideal client and wasn’t making the progress she wanted.
Now alongside her partner Anya, she’s making decisions with confidence and autonomy, and they’re thinking as an agency instead of individual designers.
‘Holistic interior design, specialising in wonderfully stylish and functional homes, that will make your life easier, healthier and more enjoyable. By Kindly Ltd

Struggling with the nuts and bolts of actually running a business, they were on a great trajectory, brilliant at their trade, but they wanted more growth – not just to make more money, but to gain more ideas and make more informed decisions with confidence.
“My business was my biggest challenge. The design was easy, but actually running the business is a whole other heap of issues and different ballgame.”
She needed a group of professionals who got where she was coming from, to support her, advise her and keep her accountable.
Now in the second year of her group, she has the comfort of knowing that there are eight other professionals – now friends – focusing on her success and helping her through the highs and lows of business ownership.
With the encouragement of her group, she’s been able to stay accountable and disciplined.
With new ideas and resources available, Danielle can focus on finding their ideal client, driving the business forward. Bringing back the benefit and learning to her partner Anya, so they both grow from it.
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I’ve gained much more autonomy in thinking like a business and a design agency as opposed to a solopreneur and an individual designer. I’m stronger now. The discipline and belonging to the group have helped me to stay on aspects of the business. I’m not starting afresh every week, and I’m constantly moving forward.
Danielle Beeken | By Kindly Ltd.
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