Stop Marketing to Everyone. Start Attracting the Right Clients.

Know exactly who you’re talking to and watch your marketing actually work.


Your Marketing Feels Like Guesswork

You’re putting effort into your marketing, but it feels like shouting into the void. You’re getting enquiries, but they’re not quite right. You’re spending time on leads that go nowhere. The problem isn’t your offer. It’s that you’re trying to speak to everyone, which means you’re connecting with no one.

How It Works:

This free worksheet helps you get crystal clear on who your ideal client actually is. It walks you through their demographics, goals, challenges, values, and buying objections so you can refine your messaging and stop wasting time on the wrong people. Spend 20 minutes with this tool and you’ll have a clear profile of exactly who you should be targeting.

A clear picture of your ideal client

Know who you’re talking to, what they care about, and what keeps them up at night

Better leads that actually convert

Attract clients who need what you offer and are ready to buy

Sharper marketing that connects

Speak directly to the right people instead of guessing what might work

Time saved on dead-end prospects

Focus your energy on the opportunities that matter

Who It’s For

Business owners who are tired of generic marketing and ready to attract clients who actually get it. If you’re spending time on leads that don’t convert, this is your starting point.

About Mastermind9

Mastermind9 helps small business owners grow better businesses and better lives. Our mastermind groups combine accountability, structure, and support from people who get it. This free resource gives you a taste of what we’re all about: clarity, focus, and results.


The Federation of Small Businesses (FSB) Member
Good Business Charter (GBC) Accredited
Winner - The Great British Awards - Business & Community - Networker of the Year Award
Peter Mols Celebrates Networker of the Year Award
OxLEP Business Hero of the Year Award
Outside ideas - Oxfordshire Business Hero Award Winners
OxLEP Business Sub Group
Tourism South East - Helping Tourism Business Grow