Pricing Power Pack
How to Charge What You’re Worth (and Get It) : The Pricing Power Pack
Your practical guide to charging more, with confidence and clarity
Most business owners know they’re undercharging.
But the moment you try to raise your prices?
That’s when things get… awkward.
You second guess yourself.
You imagine losing the client.
You start fiddling with your proposal and watering down your value — just to make the number feel “safer”.
If that’s been you, you’re not alone.
We created the Pricing Power Pack to help you get past that tipping point — and finally feel good about what you charge.
This simple set of tools will help you implement what you already know deep down:
👉 You’re good at what you do.
👉 You deserve to be paid accordingly.
👉 You don’t need to apologise for it.
This pack is designed to sit on your desktop, in your inbox, or pinned to your wall – ready to use the moment doubt creeps in.
1. 📩 Your Price Rise Email Template
This template helps you communicate a pricing change clearly and professionally, without over explaining or sounding apologetic.
Subject: Upcoming Change to My Pricing
Hi [Client’s First Name],
I wanted to let you know that from [insert date], I’ll be updating my pricing to better reflect the time, experience and results that go into the work I deliver.
Your new rate will be:
[Insert new rate or package]
This change supports the ongoing improvements I’m making to how I deliver [insert key outcomes or service type], and ensures I can continue giving you the time and attention your business deserves.
If you’d like to review how we’re working together or discuss anything about this update, feel free to drop me a message.
Thanks, as always, for your continued trust and support — it means a lot.
Best regards,
[Your Name]
Optional lines you can include:
- “This change will apply to any new work or renewals from [insert future date].”
- “As a long-standing client, I’m happy to honour your current rate until [insert date].”
This message doesn’t need to be long. It just needs to be clear.
2. 💬 Handling Price Objections Without Folding
You don’t need to justify your prices. But you do need to be ready when clients push back. Here are calm, confident responses for the most common objections:
❓ “That’s more than I expected”
🗣️ “I get that — it might help to look at the outcome we’re aiming for, rather than just the cost. My focus is on results.”
❓ “Can you do it for less?”
🗣️ “I don’t discount, but I can adjust the scope if that’s helpful.”
❓ “I’d love to, but I can’t afford that right now”
🗣️ “No problem — if things change down the line, I’d be happy to revisit it.”
❓ “Someone else is cheaper”
🗣️ “That’s often the case. I focus on quality, clarity, and long-term results — and that’s reflected in my pricing.”
❓ No reply after sending a quote
🗣️ “Just checking in to see if you had any questions — happy to clarify anything before we move forward.”
These aren’t magic lines. But they give you space to stay calm, hold your ground, and show leadership in the conversation.
3. 💭 Confidence Prompts to Shift How You Think About Pricing
Before a call. After a quote. When you feel doubt creeping in.
Use these prompts to re-centre yourself:
- “What result am I really helping them achieve?”
- “Would I be happy delivering this work at this price?”
- “What would I charge if I wasn’t worried about losing the sale?”
- “If a friend was quoting for this, what would I tell them to charge?”
- “The right clients won’t flinch at this price — they’ll expect it.”
These are short jolts of clarity to remind you:
🧠 You are not your hourly rate.
🛠️ You are a problem solver, not a time seller.
💬 Confidence is part of the service – and clients feel it.
Final Thoughts
Pricing doesn’t get easier by ignoring it.
It gets easier when you practise. When you prepare. When you stop selling yourself short.
This Power Pack gives you the tools, but the real shift happens when you decide to use them.
Don’t wait for permission.
Use your voice. Hold your price.
And start earning what you’re worth.
